According to Wikipedia; “Celebrity is the fame and public attention accorded by the mass media to individuals or groups“.
It could be anyone a single entity or as a whole ( group of individuals or brands ).
Reputation is everything. Especially when you’re a celebrity or famous personality or a public figure; then people often search for everything- about you, about your family, your affairs. When you’re a celebrity people want to know everything about you. Everyone must have a balance in his or her search results and should build a proper immunity against negative press or rumours.
We see celebrities being built up when they are new. They can do no wrong and the press loves them. But one slip or mistake, and a celebrity can be dragged down and crushed by media. Sometimes for good reason, and sometimes just for the thrill of the kill. Celebrity can be very glamourous and very destrustive too. To survive a celebrity scandal you must be skilled at presenting your views and your image in the face of adversity. There are lots of threats and opportunities to your reputation. And there are plenty of lessons to be learn from celebrity scandals, and how they manage their reputation.
For Celebrities & Brands Reputation is Everything.
While online data and information management probably won’t be an alluring idea, it’s an essential one. Organizations, brands, and celebrities who don’t bother about their online reputation management pay the cost in a variety of unpleasant incidents. Celebrities aren’t ordinary personalities, they’re worldwide personal brands, and they earn this fame and attention after much struggle. But unfortunately, it can be a single error, or news or any scandal that can ruin their reputation eternally.
persona non grata (Latin: “person not appreciated”)
When you are no longer flavour of the month you can quickly become persona non grata.
Celebrities are vulnerable to the threat of a bad reputation, and people often want to see certain celebrities, brands, and popular figures fall from grace. Haters are gonna hate.
As a result, stars require the same level of reputation management as any big corporation needs.
Look at the online stories, particularly those that have some scandalous nature… They generally rank high in Google and usually stick there for years. Having a celebrity tag will open a significant number of threats for you, and your brand. People follow you; they want to do business with you or want to be associated with you…. but only if your star is shining bright. Only if you have gained their trust, and maintained a positive image in the online world.
Celebrity Reputation Protection
You must safeguard and nourish your online personal image and reputation carefully.
Protecting your reputation is not that difficult. You need to set some basics, and it will build a foundation for the future.
Once your online image is created, instead of being the victim of other media outlets. You become the media outlet. When you control the online conversation about your brand, you get to show people what you want them to see.
You have to consider the idea of owning every search result on page 1 of Google
When you control your brand image on all major social media platforms you become the distributor. This way, you control your reputation and profile on all the important outlets.
Let’s just get this straight… in 2020 if you’re not crushing it on Facebook, LinkedIn, Twitter, Instagram & Youtube you are dead and buried.
And if you are handling them, and managing it professionally, you and your reputation will be way ahead of the curve.
TikTok is another new platform that is getting bigger and bigger all the time. If you take the opportunity to build your brand and protect your reputation now, you will have the foundation to hide and replace any negative content with your own protective network. When you control your brand you get to fight back and put your voice out there. No more victim.
Tips to Protect Your Reputation in 2020
- Some things that you must consider while managing your online reputation, and learning from scandals are:Properly examine and monitor your online image and reputation. Check what people are searching for, what you’ve found when you search yourself in Google. Have an eye on everything that describes anything about you, your brand, or your life, even if it is a low point, it still matters. So be attentive.
- For Celebrities, it is often tough to manage their image on all the social media channels. Hire a professional reputation management team and let them do it for you.
- Make an online review strategy… Let your fans and public speak about you and respond to them with kindness, even if they say something wrong or negative about you. People usually believe review, because everyone cares what other people think – even if they won’t admit it. Rather than believing in what you’re saying… They believe what people say about you… especially if it’s negative.
- Use SEO, ORM, and PR strategies and execute them.
So in short, there are a lot of difficulties that accompany being a celebrity. The press can be wild and people can be nasty. It is then essential to build a strong network of positive assets in order to control the online conversation about you and your brand. This strategy has the benefit of building your brand as well as hiding negative content. So you move foward stronger.
Online Reputation Management for Celebrities & Indivduals.
Contact us if you need any help.
Call FREE PHONE 0800 088 5506
