Online reputation management (ORM) refers to the practice that involves creating strategies and principles that are geared towards influencing the public opinion of a business or an individual.
Online Reputation Management for Business & Personal Brand
- Negative reputation affects a business significantly by lowering the number of sales and hence reducing the profit generated.
- For an individual, negative reputation leads to defamation of character, which then affects the employability aspect of an individual (Proserpio & Zervas, 2017).
How can a company’s reputation be damaged?
Some of the ways that a company’s reputation can be destroyed is through posting negative reviews by competitors. Online reputation management helps in repairing negative results by creating online content in order to influence Google’s search engine results pages. The online reputation manager can also hide damaging information by creating a large amount of positive content about the individual or the business.
The ORM rebuilds the business image by using several management principles.
First, ORM ensures that the search engine, as well as the social media sites, make educated presumptions because the search outcomes are created algorithmically (Xiao & Dong, 2015).
Second, ORM uses the principle that no algorithm can test whether the information provided about the individual or the business is accurate. For instance, if the information has been disseminated in social media sites through cyberbullying, no algorithm can examine the accuracy of such information. In this case, ORM gets the business or individual’s story to the public to counteract the misleading information.
If you have a damaged reputation online contact us now for a chat.
Call FREE on 0800 088 5506
References:
Proserpio, D., & Zervas, G. (2017). Online reputation management: Estimating the impact of management responses on consumer reviews. Marketing Science, 36(5), 645-665.
Xiao, S., & Dong, M. (2015). Hidden semi-Markov model-based reputation management system for online to offline (O2O) e-commerce markets. Decision Support Systems, 77, 87-99.
