In today’s business digital space, a strong and positive business reputation is very key. It sets you apart from your competitors, helps you retain your customers and attract prospects. As long as your business reputation online is of good standing, your business will continue to thrive. These days, information spreads fast, and bad news spreads faster.
The internet has given everyone the opportunity to have a voice, people can share their thoughts and experiences about a business in whatever online platform they choose. For businesses that put their customers first and care about their online business reputation, this is great news, but for those who struggle at this, a slip can have a serious negative impact on your business.
Reputation management should be an integral part of your business. It helps you to understand the way clients see your business, and the best way to do this is to have a reputation management strategy. Do you know why? At least 90% of consumers read reviews online to learn more about a business before making a buying decision, 65% of consumers trust and conduct their research via Search Engines. So if you find yourself amongst those neglecting their online business image, it is time to buckle up and act right. Here are some reasons why you should:
Better Search Engine Ranking
Everyday, customers have the opportunity to rate their experience with your business on different platforms; these ratings range from 1 to 5 star, alongside a comment section to pen their thoughts. These online reviews can impact your SEO. Search Algorithms favor most review platforms. Hence, a business that manages its online business reputation will enjoy the benefits that come with it.
Increases Trust and Credibility amongst customers and prospects
Online reviews, whether positive or negative is not all about SEO, it also has do with the way your brand is perceived and how people identify with it. The average potential customer trust online reviews of other customers; a negative online review will hurt your business and scare prospects. A good reputation management strategy can help you maintain a positive impression, increase trust and credibility in your business, and set you apart from your competitors.
Improve Your Corporate Image
A good corporate image for your business cannot be overemphasized. If your business portrays a negative corporate image, you will likely lose prospects. Potential customers would often use search engines to learn about your business, they will leverage on the reviews of other customers to make a buying decision. If your business suffers from negative feedback, it is advisable that you repair negative online reputation to maintain a positive professional image and in turn improve your SEO ranking.
Higher Revenues
A positive online reputation translates to increased sales which in turn impacts your bottom line. A business with a good standing ranks better, attracts more customers, and conveys an impression of trust and reliability.
Online reviews have become a key factor in determining a customer’s buying decision. It is important that you keep a close eye on your business reputation online, as it is critical to your online success.
