Bad Reviews Cause a lot of damage… But what if you could turn it all around?
Nowadays, people are more likely to look for a nearby business on “Google MY business” or Yelp and then select a favourite one, based on all of those reviews and feedback. Let’s discuss in this thread about helping tips to cope with favourable and unfavourable feedback, and how they can improve the local ranking of your company.
If a person’s long day involves getting dinner at some outside place rather than home, chances are he just won’t pick a place at random. Most definitely, he’ll go to Google or Yelp to check for GPS location or food categories, and then, will check at customer reviews and feedback. With tacos on his head, he may be looking for a fast food place or a casual Mexican restaurant. But what if he finds a restaurant quite like his needs but their website has one of Yelp reviews with fewer than four stars? Situations like this have been part of everyday life in the communities that are served by almost any brand you target.
Web Exposure and Reviews:
Reviews and feedback by your customers play a major part to create a brand image in your customer’s eyes for decades. in the choosing of clients for decades and are not unique to restaurants. In current history, reviews value has grown enormously, and they can even determine the fate of a company. With 93% of users using the Internet to browse for businesses—and 34% of those reviewing more feedback than ever due to coronavirus—it is difficult to understate the value of a positive rating.
Good ratings have a positive effect on market exposure. The overall quality of a business may lead to a consumer’s final judgment, and the client will very rarely trust a three-star service centre over a five-star one. Sometimes, the three-star company would rate too low to be included in Google’s three local business set, called “local packs.” Google’s local packs are built to make it easier to locate the best results that fit the customer’s question while avoiding the less recommended choices. Exposure alone is advantageous, but ratings affect both the popularity of the packs and the final decision of the seeker.
How to boost your online presence and reviews through engagement:
Reviews usually follow the standard of emphasizing a particular aspect of the business that stands out to the client- good service, quality, cleanliness, and so on. If there is too much negative feedback, there is a fair possibility that there will also be clear problems cited by the reviewers. There are two steps that a company should take, first ignore the negative reviews or deliberately engage by responding to them gently. Because only 48 per cent of customers will even suggest using a company with fewer than four stars, negative customer feedback can be regarded as fundamental criticism (at least most of the time).
A quick way to get in contact with customers directly is to simply respond via Google’s provided function- Google My Business dashboard. Replies, insightful answers, can net forgiveness, empathy, and even a modified star rating for your company. Consumers are more forgiving than you even realize, and they usually wait for the business owner or any related entity response if they encounter a bad experience with your brand. Even without rewards like vouchers or prizes, they would respect the effort and time you will take to consider their complaints. For smaller companies, a few three-star ratings converted into four-star reviews will provide a meaningful increase to Google or Yelp search results. It improves the trust of both present and future customers and can lead to tangible financial gains.
Stay Honest and Relevant:
There is nothing new in the corporate world to make fake reviews and feedback. Although review sites like Google and Yelp have certain protections in place to detect or weed out spam reviews, they do not immediately discover any review that breaches their rules. This suggests that it is also up to company owners to do their part by challenging themselves if it is correct to deliberately confuse customers with fake advertising and rankings.
The response, of course, is no. Brands who focus on fake ratings in the expectation of a fast gain in rankings or foot traffic may find themselves at the losing end of lawsuits, legal fines, loss of company listings, and irreversible harm to their online business reputation.
A much easier solution for local brands looking to achieve more years of market growth is to dedicate themselves to continuously earning and improving their reputation through excellent customer support. Rather than confusing the market in a false way, welcome customers as sources of both complimentary quality control (in the form of unfavourable reviews) and the best sales copy that anyone could potentially publish for your business in the form of positive reviews.
If you have received an accurate but negative and unfavourable review, deem it a mini-inspection made by a client of your corporation, citing elements that you can often effectively correct. A stream of unfavourable reviews mentioning related complaints can entail fundamental organizational improvements to boost consumer loyalty, prompting action on your part can ultimately lead to an impeccable, lucrative online reputation. Your company is so much better off when disgruntled patrons talk up because reported issues can be solved, and when your public comments demonstrate how seriously you respond to concerns, you give rock-solid evidence that your brand puts the consumer first.
What are your thoughts about it? Have you ever encountered negative reviews and how have you resolved them? Share your opinions with us in a comment below or check us for more related posts
