Bad Reviews & Negative Search Results Hurt Your Reputation Even More Since Covid-19
Problems regarding COVID-19 (Coronavirus) transmission and potential consequences are stressing all organizations and businesses to increase online activities and social media posts and communication with customers.
Its the appearance of your business on the internet during this challenging time that can make a significant difference. If it is presenting something negative or search engines are showing something negative about you, that can really harm the trust of your old clients and can take away your new clients.
Online Reviews Tell Potential Customers So Much!
Though the number of online reviews + feedback has decreased significantly due to Yelp and Google imposing significant COVID-19 limitations on their review features, yet people keep speaking about their online experiences. So ignoring such remarks can be really harmful, particularly in times of such uncertainty.
To remain tuned into online ratings, to keep your reputation safe and secure, and to be prepared with an adaptive response plan, it’s essential to assess your strategy for managing your reputation publicly. Check these following options for the most efficient and secure solution:
Monitor What They Are Saying About You:
Either you’re a one-person team or a large company, track their feedback and reviews in any discussion related to this situation carefully and try to respond em-pathetically. Listen to their complaints and problems and try to give them a solution and offer something at less price or with some bonus. Tell them you are concerned with their issues and complaints about you or about your services.
Do a regular review of relevant Google, Yelp, Facebook, and trading pages for changes in their review guidelines. Google has suspended all comments or replies from the site about covid-19. Yelp will carefully review comments that include coronavirus. So this can also help you to keep your reputation safe from negativity and bad rating, you need to take steps and business offers diligently.
Respond to All Reviews or Comments:
Make it possible to react to all responses, reviews, comments, positive and negative articles. Remember, it’s not just about answering to the commentator. It’s for everybody who’s reading or viewing that content about you or about your brand. Use facts and logic to build up your reaction, particularly when somebody is trolling your business or making bogus cases or negativity. People nowadays are discerning; they can filter the target truth from a false statement.
Keep Your Audience Informed with Business Updates:
Maintaining reviews + ratings is not just about handling online reputation and your online customers. Using your social media to communicate critical business information is equally important- particularly now in this COVID-19 environment. To retain your consumers in the loop, keep updating your local business listings. Be careful that not all changes to Google’s business information will happen instantly.
If you’re available, make sure you haven’t been labeled as being temporarily closed. There are records of businesses being mistakenly classified as closed that did not ask for it. If that’s happened to you, un-mark the description in your Google My Business dashboard as locked. If it does not update immediately, notify My Business Help at Google.
Publish Informative, Positive Content:
Manage your online reputation by publishing positive, hopeful, and insightful material on your website and other social and business platforms. Your local landing pages are useful tools that allow clients to learn critical details about each venue. This content should be revised regularly as conditions change through the overall response to the situation.
Also, your company should try posting Google Updates and other concise content regarding recent news and information relating, such as access to CDC and corona-virus material from the WHO. These updates can include corporate advertising, specific availability of products, or special services of primary public interest.
This can help people to concentrate on this content rather than to focus on something wrong that someone said or comment or publish about you or your brand.
Bottom Line:
Remember, stressful times come, but the wise are those who keep themselves calm and try to solve and conquer the problems rather than merely adjusting in the environment. Adjustment, according to the situation, is a good phenomenon to be safe from any big disaster but to keep your success rate up, you need to strive and struggle more.
By showing compassion, patience, de-escalating stressful situations, and continuously communicating with your audience, you may discover this epidemic has a silver fixing for your associations with your clients. Not just in this crisis but also after this COVID-19 environment.
During this crucial time, we wish you and your employees the best. We are here to help you with any concerns and questions you need to ask about your pr your business reputation. Are you facing any negativity from your competitors or trying to eliminate harmful content from the web? We can help you with this, send us a quick mail or contact us here. Our experts will help you with all your problems or concerns. Stay safe during and after this pandemic. All the best.
