Protecting Your Brand Online
Threats to your brand are everywhere. With the emergence of the Internet, Google and Social Media there are new threats and opportunities. Brands are made or broken on the power of their reputation.
A strong brand image increases loyalty, market share, and growth. The way to build your brand is to control the conversation. In order to protect and manage your brand online, you have to control search results, be present in all major social media profiles, directories and channels that your competition is in.
Having a negative image online is an absolute disaster for your brand. If people think badly of your brand, you lose out. And unless this problem is fixed, you will always have a damaged reputation. What is posted online stays online, so if you have negative search results and anything that damages your credibility, it has to be hidden or removed.
Brand Reputation Management
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